Written by Lisa Proffitt | 13th October 2023
Most property journeys, when selling, begin with choosing an estate agent. A study by The Advisory - an independent body offering expert advice for home sellers - showed that using the right high street estate agent achieves a higher success rate than selling any other way AND secures a 5% higher sale price than using an online estate agent - many of which trade on their no fee status.
High street agencies charge a fee when they sell your house, so what are the top benefits that justify those fees?
The most obvious benefit of choosing a high street agent like Michael Graham is that the service you receive will be personalised according to your property and situation. A dedicated agent with a team behind them will be assigned to you and available 24/7. That’s a huge reassurance when undergoing such a large and personal task as selling a property.
Local teams have expert knowledge of their area including all the local schools and amenities, all of which makes them perfectly suited to finding, advising and guiding the right buyer for your home.
Potential buyers judge a property by its online pictures before considering a viewing. At Michael Graham our in-house professional photographers and videographers are among the best in the business. Using drones and the latest digital equipment they get the shots that show your home at its best.
At Michael Graham, we reach prospective buyers using a range of platforms, including Rightmove and On The Market, as well as via our interactive website.
Estate agent fees incorporate the cost of a tailored marketing strategy for your home. Michael Graham’s in-house social media team use Facebook, Instagram and Twitter as well as placing targeted adverts to make sure your home is seen by the most relevant online audience.
Michael Graham has 15 networked offices covering 8 counties and central London. All the offices share one database and work collaboratively which gives your home exposure to a vast number of active buyers.
Michael Graham has regular pages in Country Life magazine and The Sunday Times which allows us to showcase your home to a national audience.
Estate agents that don’t charge fees do not proactively manage every aspect of your property sale. At Michael Graham we do all the leg work and the paper work, from finding prospective buyers, carrying out viewings and completing all the legal formalities necessary to get the sale over the line.
The Advisory found that by using a high street estate agent, viewing numbers increased by 48%, offer numbers increased by 64% and a buyer willing to pay a better price was achieved 73% of the time.
Listing your home on the portals including Rightmove, Zoopla and OnTheMarket and waiting for the phone to ring may not cost you anything, but statistics prove that it is far less successful than employing the services of a respected high street agent to sell your home.
Are you thinking of selling? Book a free property valuation with Michael Graham today. For town and country properties currently on the market with us, head to the property search page on our website which include the three properties shown below.
Fill in the form below and a member of our team will contact you to discuss your search criteria and give you more details about our discreetly marketed property.