The Storyteller Who Sets Michael Graham Apart
When it comes to selling a home, presentation matters, but storytelling sells. At Michael Graham, we don’t just list homes, we bring them to life. That’s where Lisa Proffitt, our in-house Property Editor, makes all the difference.
Lisa’s path to Michael Graham is far from typical. As a former BBC producer, she spent years uncovering compelling human stories on programmes like Crimewatch, Woman’s Hour, and Children in Need. Today, she uses that same storytelling expertise to spotlight homes, turning bricks and mortar into narratives that grab headlines and win hearts.
The Power of the Right Story
Every home has a story, but not everyone knows how to tell it. That’s where Lisa comes in.
Her role at Michael Graham goes far beyond brochure copy. Lisa visits your home, speaks to you directly, and uncovers the kind of personal, historical, or architectural detail that editors at The Times, Country Life, and Country and Town House are hungry for. These are not just property listings. They’re editorial features in respected national publications, and they drive results.
What This Means for You as a Seller
Imagine your home featured in Country Life or The Times, not just seen by hundreds, but thousands of engaged, high-end readers across the UK. These are the buyers who are not just browsing Rightmove, but who are actively seeking lifestyle properties and looking to invest in their dream home.
That kind of exposure is rare, and it’s something most estate agents simply can’t offer.
But with Michael Graham’s in-house editorial talent and strong media relationships, your property has a real chance of being featured.
It’s Not Just Marketing. It’s Media Strategy.
Lisa works hand-in-hand with Michael Graham’s dynamic marketing team, ensuring that media coverage of your home translates into targeted, impactful social and digital campaigns. A feature in a national magazine isn’t just a trophy; it’s content that gets repurposed across multiple channels to reach the widest and most qualified audience possible.
In short, Lisa helps your home stand out in a crowded market, and that translates into more viewings, stronger offers, and faster sales.
Why Michael Graham?
Most estate agents will take photos, write a few lines, and upload your listing.
Michael Graham sends a BBC-trained storyteller to your door.
We believe every home has a story worth telling, and we know how to tell it to the people who matter.
So, if you’re thinking about selling your home and want it to be seen and remembered, choose the agent who knows how to make headlines.
Choose Michael Graham.
