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Pete Thomas
Written by Pete Thomas 8th December 2014

Capitalising on London-leavers, and the New Year

Knowing when to market your property for sale is always a minefield. Do you opt for summer, when warmer days and longer evenings put people in a more aspirational, optimistic mood? Or does the New Year, and a new start, entice would-be buyers looking for a residential revival?

At Michael Graham, we’ve long observed a distinct trend: despite January’s drizzly grey days, the New Year undeniably brings a bright new outlook for buying property. So it was no surprise to us when RightMove reported a big increase in house-hunting users in the week between Christmas and New Year.

Such a tendency is just one of the reasons why we have decided to start 2015 with our highly-successful ‘London show’ – where we market properties from our region to the city audience. Having last held the event to great reception in October, we have already had significant interest from local vendors wanting us to promote their home to those looking to leave the capital – and we’ll be doing so in January.

There is of course another hugely compelling reason to present homes from our region to prospective London-leavers: buying power.

With London house prices at an all-time high, capital dwellers are realising they can enjoy greater value for money if they look beyond the M25. Many have recognised that they can swap relatively small properties in the urban sprawl for grand homes in picturesque rural surroundings. Some can even reduce their mortgage in the process. And all the while such moves can still maintain a practical commuting distance from the capital and professional life.

The Guardian is just one of many media outlets that has reported on this ‘exodus’ from London. In the summer, the newspaper published the account of a couple who had swapped their one-bedroom flat in Hammersmith for a four-bedroom home in a leafy Cambridgeshire village. And from the London Evening Standard, a report suggested almost half of London workers are ‘likely’ to move out of the capital if house price rises continue.

The Internet is awash with similar findings and tales – many of which have become a mainstay of the brilliant website LifeAfterLondon.com. Run by countryside convert Belinda Aspinall, the site offers a collection of inspiring tales from those who have left London, alongside practical advice and tools.

There is of course no denying that London truly is a remarkable place and the reasons for living there irresistible. But, now just might be the time that the reasons to leave London are similarly compelling.

Take advantage of this surge in prospective buyers and London-leavers: ask us about marketing your home at the London show, which takes place in SW1 on 21 January 2015.

Call Bob or Sam on 0207 839 088 at the London office or contact your local Michael Graham branch to see how much further we go to sell your home.

What do you love about our region and why? Let us know through our social media channels…